Are you running an online store? Whether you own an online store or manage a portal that has a lot to do with online purchase and e commerce you have to know the trade secrets of marketing it properly on the web. When it comes to search engine optimization, optimizing your eCommerce website is a different ball game altogether. Are you wondering how to do that, read these tips that might be useful.
Original Content on the Products Page
It is often challenging to write original content on the products page of your website, as you don’t have much creative freedom there. The product description, definition, and pricing all has to be the same as provided by the manufacturer. However, the challenge is to keep the content as original as possible. Be watchful of other sites that might use your products on their sites, and have the same meta-tags.
Give your user the brick and mortar feel
Your online store should have the objective of giving your user the brick and mortar feel. So, what might be the probable solutions to give your e-store visitors an unforgettable experience? The answer is simple let your website be extremely user friendly. Display the price of the products on the home page, this would increase the chances of purchase. Sort the products on your website into categories like the price range, newest items, and more. This would also give the users a great shopping experience. Lastly the most important factor of SEO for e Commerce website is the loading time of your portal. It is also that believed that search engine giant Google considers website speed to be a crucial factor for website for organic search results.
Don’t use ambiguous words in product description
Using anchor text is very important when it comes to search engine optimization, and
Bag” as the anchor text instead of “read more”. This way you will get a better mileage in your SEO initiatives.